Al Ain Foods & Carrefour

FMCG · Retail · Freelance

Al Ain Foods & Carrefour

2018–Present · UAE

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Freelance · Packaging Redesign · Category Rebrand · Retail FMCG

Redesigning an entire frozen food category — packaging that sits on supermarket shelves today

This was freelance work I took on independently. Al Ain needed their entire frozen food category redesigned: fruits, vegetables, herbs, chicken, ready meals. Each product needed its own packaging while still sitting coherently as a family on the shelf. After the frozen range I worked on their olive oil, Turkish coffee, and tomato paste packaging too. Separately I redesigned Carrefour's own-brand tomato paste and home care products. Walk into any major UAE supermarket today and you'll find this work on the shelves.

Frozen Fruits & VegetablesHerbs & ChickenReady MealsOlive OilTurkish CoffeeTomato PasteCarrefour Home CarePackaging DesignCategory Strategy

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