Al Ain Home
Musarat Ali
FMCG · Home Care
Al Ain Home
Kenz Era · Dubai, UAE
14
Products Designed & Developed
Product Design · Brand Development · Category Launch
Designing and launching an entire home care product category from the ground up
Al Ain needed an entire home care category built from scratch: 14 products, all new. I handled naming, packaging design, visual identity, and positioning for each SKU. Before any of that I went through IPSOS and Nielsen data to understand the competitive landscape and make sure every product had a clear reason to exist on the shelf.
Product NamingPackaging DesignBrand IdentityCategory Strategy14 SKUsIPSOS & Nielsen Research
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Posted Jul 7, 2026
End-to-end development of an Al Ain home care category: naming, packaging, identity and positioning for 14 SKUs (gallery included).
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