Subaru XV
Musarat Ali
Automotive
Subaru XV
2012 · Dubai, UAE
Launch
Product Launch Campaign
Product Launch · Media Strategy · Outdoor · Print · Radio · SMS
UAE market launch of the Subaru XV — from competitive research to full media execution
I handled the UAE launch of the Subaru XV from research to execution. Started with IPSOS and Nielsen to understand what the competition was doing and where the gaps were. Developed the media plan, presented it to the client, then personally bought and placed everything: Gulf News, Khaleej Times, GN Friday, Wheels magazine, billboards on Sheikh Mohammed Bin Rashid Road, radio, and SMS. I wrote the copy and designed the ads myself.
IPSOS & Nielsen ResearchGulf NewsKhaleej TimesGN FridayWheels MagazineSMBR Road BillboardsRadioSMSCopywritingVisual Design
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Posted Jul 7, 2026
UAE market launch campaign for the Subaru XV — from competitive research to full media buying and multi-channel execution (includes launch imagery).
