Product
Published 15,000 articles for the outdoor enthusiast & adventure travel market, enabling hundreds of thousands of people to engage in outdoor recreation, adventure travel, and conservation.
Growth
Grew RootsRated into one of the most well-known brands for outdoor enthusiasts in the U.S. (500K visitors/mo.) via paid, earned, and owned marketing, including nation-wide activations with specialty retailers
Monetization
Monetized via enterprise sales with global brands & destinations, including Marmot, Osprey, Arc’teryx, The North Face, BlueCross BlueShield, Timberland, Utah Office of Tourism, Destination Chile, Outdoor Research, and more
2015
