Matcha

Transitioned business model from publishing to SaaS to provide small ecommerce brands with content marketing tools

Developed the largest marketplace of professionally-written articles for SMB ecommerce merchants

Developed the first all-in-one blogging tool for Shopify stores

•Raised Series A from TechOperatorsand grew business to ~$2M ARR

•Built team of ~40 people (sales, success, engineering, design, marketing)

•Produced ~451,000 lines of code and acquired ~500 customers through inside sales & product-led growth

•Acquired by Springbot in late 2020 as a part of a broader roll-up