Matcha
Fynn Glover
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Posted Mar 7, 2021
Publishing to SaaS
Transitioned business model from publishing to SaaS to provide small ecommerce brands with content marketing tools
Content Marketing Product for Ecommerce Brands
Developed the largest marketplace of professionally-written articles for SMB ecommerce merchants
Developed the first all-in-one blogging tool for Shopify stores
Growth
•Raised Series A from TechOperatorsand grew business to ~$2M ARR
•Built team of ~40 people (sales, success, engineering, design, marketing)
•Produced ~451,000 lines of code and acquired ~500 customers through inside sales & product-led growth
•Acquired by Springbot in late 2020 as a part of a broader roll-up