Cho & Zen Beauty | Visual Identity Design

Cho & Zen Beauty is a skincare brand curating a lifestyle synonymous with quality and sophistication. Their mission is to redefine skincare as an immersive experience that goes beyond mere products.

Design Teem created a wordmark that captures Cho & Zen's essence. Each curve and line was meticulously crafted to embody the brand's commitment to excellence. The ampersand at the logo's heart symbolizes unity and inclusivity, featuring subtle serifs and seamless connections— a metaphor for the brand's mission to serve every skin type and tone.

The Cho & Zen logo is more than a visual identifier; it's an invitation to a world of elegance and self-care. From first glance, it transports viewers into Cho & Zen's sophisticated lifestyle, reflecting the brand's goal to elevate everyday skincare routines into meaningful, indulgent rituals.

Client: Cho & Zen Beauty

Project Year: 2021

Industry: Beauty & Cosmetics