Rhemalaw Partners | Legal Branding

Rhemalaw Partners is a Nigerian law firm catering to a wide range of legal needs. Operating with over three decades of experience, the business was looking to redefine its identity to appeal to a younger market. 

The solution was a simple but scalable monogram that is both staid and fresh, rejuvenating the visual identity and opening up the brand to capture more market share in the coming years.

The icon compined the letters "R", "L" and "P" in a shape inspired by the fusion of justice scale and the judicial gavel. The result is a minimal silhouette that is bold, memorable, and scalable, allowing for adaptability in both print and digital touchpoints.

Paired with a logo suite that accommodates contextual usage, Rhemalaw Partners were equipped with the tools they needed to show up in the digital space without sacrificing their achieved market perception.