As Growth Product Manager in CRM with over 1,300 clients across CEE, I focused on user engagement and expansion as the company scaled into new markets, including the Nordics and the Netherlands.

Owned the product roadmap and backlog for the largest product team, ensuring alignment with the company’s vision in collaboration with PMs, Researchers, and leadership.

Led cross-functional team in agile development to design, build, and deliver features that drive user activation and enhance the product experience

Align internal stakeholders across Sales, Marketing, and Customer Success to ensure product decisions meet user needs and support business objectives, guided by North Star and engagement metrics.

Spearheaded the development of a new sign-up experience that increased conversion from MQL to SAL, and introduced AI-powered features and automated workflows for sales teams.