Somus : Social with Impact (Product Design)

Gucci Gauthier

Brand Strategist
Product Designer
Framer Designer
Affinity Designer
Figma
Framer
Branding & UI Preview
Branding & UI Preview

The Approach

Understanding the Vision

We commenced our journey with Somus by immersing ourselves in the vision behind the app. Our team delved deep into the ethos of social impact, grasping the intricate balance between user experience and philanthropic endeavors. By diving into Somus's mission to facilitate meaningful connections and charitable contributions, we set the foundation for a purpose-driven collaboration.

Designing for Impact

With a clear understanding of Somus's objectives, we embarked on crafting an intuitive and visually engaging app interface. Every design element was meticulously curated to enhance user interaction while ensuring seamless navigation. Our focus extended beyond aesthetics, with emphasis placed on integrating a built-in donation mechanism that empowered users to make a tangible difference with every interaction.
Work done with Somus Team | Building a Figma Library
Work done with Somus Team | Building a Figma Library
Left - Figma Components | Right - App Experience
Left - Figma Components | Right - App Experience

Amplifying Reach through Strategic Campaigns

Recognizing the importance of amplifying Somus's message, we devised strategic marketing campaigns to garner widespread attention. Leveraging targeted strategies across various digital platforms, we endeavored to not only raise awareness but also foster a community dedicated to driving positive change. Through cohesive branding and compelling storytelling, we aimed to inspire action and ignite a collective movement towards social impact.

The Impact

Our work at Somus transcended the realms of digital design, leaving a lasting imprint on both users and philanthropic organizations. By seamlessly integrating a donation mechanism within the app, we empowered users to contribute effortlessly to noble causes, thereby fostering a culture of giving back. The intuitive interface garnered widespread acclaim, with users praising its user-friendly design and seamless functionality. Moreover, our strategic marketing efforts propelled Somus into the spotlight, catalyzing widespread adoption and fostering a community united by a shared commitment to social good.

Conclusion

The Somus app project stands as a testament to the transformative power of design in driving social impact. Through our strategic work, we not only revolutionized the concept of digital connectivity but also empowered users to make a meaningful difference in the world. As we continue to push the boundaries of innovation, we remain steadfast in our commitment to leveraging design as a force for positive change, one app at a time.
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