Visionary Minds Website Rebuild & Brand Refresh
Awesome Digital Design
Project: Visionary Minds — Website Rebuild & Brand Refresh
We rebuilt Visionary Minds’ ageing WordPress presence in Webflow, refreshed their brand positioning, and implemented an AI copy‑assistant that mirrors their unique tone of voice. The result: a story‑driven, lightning‑fast website that the team can update autonomously via a custom CMS.
Our role
Lead UX/UI Designer · Webflow Developer · Brand Strategist · AI Copy‑assistant Integrator
Company
Visionary Minds — Creative Video Production Agency
Link
Project Scope
Complete information architecture & sitemap
High‑fidelity UI design & Webflow development
Brandbook upgrade (visual & verbal identity)
Tone‑of‑voice LLM for internal copywriting
Motion design: micro‑animations & story‑telling interactions
Dual‑layer UX: visitor journey and editor experience for client team
SEO hardening, performance optimisation & launch support
Built around sketches and storyboards, our design mirrors how the client actually creates.
Design Challenge
How might we translate a cinematic, story‑first brand into a performant, easy‑to‑maintain web experience that builds immediate credibility with high-end corporate clients?
Process
Discovery workshop → sitemap & wireframes
Laid the foundation for structure and navigation through collaborative exploration.
Brand refresh presented live; co‑created adjustments in‑session
Enabled immediate alignment and shortened approval timelines.
Iterative UI design; rapid prototyping directly in Webflow
Visual direction and functionality evolved in real time, ensuring relevance and clarity.
Motion selection via live prototyping & stakeholder sign‑off
Selected animations that support narrative flow without distracting.
Development & CMS setup (projects collection, reusable blocks)
Empowered the client with easy-to-manage content structures.
Copy LLM training on brand tone samples
Provided an internal tool for fast, on-brand content creation.
Client workshop — CMS & AI assistant hand‑over
Trained the team to manage the platform independently.
QA → SEO → performance optimisation → launch
Ensured stability, visibility, and speed at go-live.
Fast-loading pages ensure a smooth, uninterrupted viewing experience.
Outcome
Core pages load in <1 s (‑70 % vs legacy site)
Internal team produces on‑brand copy 4× faster with LLM assistant
Early analytics show +18 % organic sessions six weeks post‑launch*
Client publishes new portfolio pieces without dev help within 24 h of go‑live
Curious what we could do for your business?
Feel free to schedule a no-strings-attached meeting to discuss your ideas. We’d love to explore the possibilities with you.
Like this project
Posted May 27, 2025
Rebuilt Visionary Minds' website in Webflow, refreshed brand, and integrated AI copy-assistant.
Likes
0
Views
2
Timeline
Apr 1, 2025 - May 13, 2025
