Visionary Minds Website Rebuild & Brand Refresh

We rebuilt Visionary Minds’ ageing WordPress presence in Webflow, refreshed their brand positioning, and implemented an AI copy‑assistant that mirrors their unique tone of voice. The result: a story‑driven, lightning‑fast website that the team can update autonomously via a custom CMS.

Lead UX/UI Designer · Webflow Developer · Brand Strategist · AI Copy‑assistant Integrator

Visionary Minds — Creative Video Production Agency

https://www.visionary-minds.nl/

Complete information architecture & sitemap

High‑fidelity UI design & Webflow development

Brandbook upgrade (visual & verbal identity)

Tone‑of‑voice LLM for internal copywriting

Motion design: micro‑animations & story‑telling interactions

Dual‑layer UX: visitor journey and editor experience for client team

SEO hardening, performance optimisation & launch support

Discovery workshop → sitemap & wireframes Laid the foundation for structure and navigation through collaborative exploration.

Brand refresh presented live; co‑created adjustments in‑session Enabled immediate alignment and shortened approval timelines.

Iterative UI design; rapid prototyping directly in Webflow Visual direction and functionality evolved in real time, ensuring relevance and clarity.

Motion selection via live prototyping & stakeholder sign‑off Selected animations that support narrative flow without distracting.

Development & CMS setup (projects collection, reusable blocks) Empowered the client with easy-to-manage content structures.

Copy LLM training on brand tone samples Provided an internal tool for fast, on-brand content creation.

Client workshop — CMS & AI assistant hand‑over Trained the team to manage the platform independently.

QA → SEO → performance optimisation → launch Ensured stability, visibility, and speed at go-live.

Core pages load in <1 s (‑70 % vs legacy site)

Internal team produces on‑brand copy 4× faster with LLM assistant

Early analytics show +18 % organic sessions six weeks post‑launch*

Client publishes new portfolio pieces without dev help within 24 h of go‑live

Feel free to schedule a no-strings-attached meeting to discuss your ideas. We’d love to explore the possibilities with you.