PLM Fashion Platform Development & Optimization

We consolidated multiple services under the plmfashion brand for Productstream, delivering a future-proof Webflow website optimized for both SEO and Answer Engine Optimization (AEO). This enhances discoverability through AI-driven search engines like ChatGPT and Perplexity. The project encompassed a scalable database architecture, advanced filtering with Finsweet Attributes V2, robust blogging capabilities, a cohesive visual identity, and a streamlined demo booking system.

UX/UI Design

Webflow Development

Database Architecture

SEO & AEO Optimization

Branding & Visual Identity

Content Migration

Demo-Booking Module Development

plmfashion (a service of Productstream) — SaaS platform for product lifecycle management

Main site: https://plmfashion.nl

Productstream landing page: https://productstream.eu

Development of the plmfashion website in Webflow

Design and implementation of a scalable database architecture

Integration of Finsweet Attributes V2 filtering system

Optimization for SEO and AEO to enhance visibility on AI-driven search platforms

Development of a CMS for blog management and publication

Creation of a unified visual identity for Productstream and plmfashion

Design and development of a dedicated landing page for Productstream

Migration of existing content to the new platform

Implementation of a demo booking module for streamlined scheduling

The primary challenge was to unify multiple services under a single, coherent platform while ensuring the directory system remained scalable and future-proof. Additionally, the platform needed to be optimized for both traditional SEO and modern AEO requirements to enhance discoverability through AI-driven search engines.

We adopted an iterative, phase-driven approach with bi-weekly stakeholder meetings:

Phase 1: Content Strategy, Sitemap & Branding Defined content architecture, finalized sitemap, and established visual identity foundations.

Phase 2: Content Development, Design System & Wireframes Developed core content, created a modular design system, and built interactive wireframes in Webflow.

Phase 3: Visual Design & Frontend Development Crafted high-fidelity visuals and implemented pixel-perfect builds in Webflow.

Phase 4: Implementation, Optimization & Testing Launched the final site, executed performance optimizations, implemented both SEO and AEO (Answer Engine Optimization) strategies, and conducted comprehensive QA and user acceptance testing.

Streamlined blog creation and publishing via the new CMS

Efficient management of the local directory to quickly highlight new platform features

Generation of quality leads through AEO-driven AI search engines

Instant demo bookings via the new scheduling module

A unified, professional brand identity that reinforces market credibility