PLM Fashion Platform Development & Optimization
Awesome Digital Design
Project: PLM Fashion Platform (plmfashion) — Logical Structure & Future-Proof Directory
We consolidated multiple services under the plmfashion brand for Productstream, delivering a future-proof Webflow website optimized for both SEO and Answer Engine Optimization (AEO). This enhances discoverability through AI-driven search engines like ChatGPT and Perplexity. The project encompassed a scalable database architecture, advanced filtering with Finsweet Attributes V2, robust blogging capabilities, a cohesive visual identity, and a streamlined demo booking system.
Our Role
UX/UI Design
Webflow Development
Database Architecture
SEO & AEO Optimization
Branding & Visual Identity
Content Migration
Demo-Booking Module Development
Client
plmfashion (a service of Productstream) — SaaS platform for product lifecycle management
Links
Main site: https://plmfashion.nl
Productstream landing page: https://productstream.eu
Framing the problem and the solution: the interactive hero section communicates Productstream’s value proposition with clarity and purpose.
Project Scope
Development of the plmfashion website in Webflow
Design and implementation of a scalable database architecture
Integration of Finsweet Attributes V2 filtering system
Optimization for SEO and AEO to enhance visibility on AI-driven search platforms
Development of a CMS for blog management and publication
Creation of a unified visual identity for Productstream and plmfashion
Design and development of a dedicated landing page for Productstream
Migration of existing content to the new platform
Implementation of a demo booking module for streamlined scheduling
From color system to product storytelling: a consistent visual identity for plmfashion brought to life across mobile and desktop touchpoints.
Design Challenge
The primary challenge was to unify multiple services under a single, coherent platform while ensuring the directory system remained scalable and future-proof. Additionally, the platform needed to be optimized for both traditional SEO and modern AEO requirements to enhance discoverability through AI-driven search engines.
Overview of Productstream’s product suite and services, designed for discoverability and future expansion.
Process
We adopted an iterative, phase-driven approach with bi-weekly stakeholder meetings:
Phase 1: Content Strategy, Sitemap & Branding
Defined content architecture, finalized sitemap, and established visual identity foundations.
Phase 2: Content Development, Design System & Wireframes
Developed core content, created a modular design system, and built interactive wireframes in Webflow.
Phase 3: Visual Design & Frontend Development
Crafted high-fidelity visuals and implemented pixel-perfect builds in Webflow.
Phase 4: Implementation, Optimization & Testing
Launched the final site, executed performance optimizations, implemented both SEO and AEO (Answer Engine Optimization) strategies, and conducted comprehensive QA and user acceptance testing.
The PLMFashion blog and news section, enhanced with advanced filtering (Finsweet Attributes V2) for effortless navigation.
Outcomes
Streamlined blog creation and publishing via the new CMS
Efficient management of the local directory to quickly highlight new platform features
Generation of quality leads through AEO-driven AI search engines
Instant demo bookings via the new scheduling module
A unified, professional brand identity that reinforces market credibility
Interested in achieving similar results for your organization? Schedule a free discovery call today!
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Posted May 30, 2025
Developed a future-proof Webflow site for PLMFashion with SEO/AEO optimization and scalable architecture.
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Timeline
Jun 1, 2024 - May 1, 2025
