De Dorsschuur Gallery & B&B Website Development
Awesome Digital Design
Project: De Dorsschuur — Gallery & Bed & Breakfast Website
We developed a website for De Dorsschuur, seamlessly integrating a boutique bed and breakfast experience with an online art gallery. The platform is built in Webflow and includes a sophisticated content management system (CMS) that allows the client to independently manage complex artwork entries and their multiple variants. Additionally, we refreshed the brand identity, grounding it in the natural essence of the original logo while enhancing its connection to the local environment.
Our Role
UX/UI Design
Webflow Development
Database Architecture (multi-variant artworks)
Brand Identity Refresh
Custom CMS Implementation
Smart Contact Form Development
Client
De Dorsschuur – Gallery and Bed & Breakfast
dedorsschuur.nl
Project Scope
Complete information architecture & sitemap
Advanced database structure allowing independent management of artworks and their multiple variants
Custom Webflow CMS tailored for client ease-of-use
Integrated smart contact forms for direct artwork inquiries
Brand identity refresh incorporating natural environment-inspired elements
Responsive website design emphasizing both art gallery and bed & breakfast offerings
Design Challenge
How might we create an intuitive digital space that elegantly blends the promotion of a bed and breakfast with the dynamic showcasing and sale of art, while providing flexibility for managing multiple variations of individual artworks?
Process
We employed an iterative approach with structured bi-weekly client meetings, organized in four distinct phases:
Phase 1: Content Strategy, Sitemap & Brand Identity
Defined comprehensive content architecture and developed a refreshed visual identity.
Phase 2: Content Development, Design System & Wireframe Creation
Built modular wireframes and established the foundational design system in Webflow.
Phase 3: Visual Design & Frontend Development
Developed polished, high-fidelity visuals and integrated them precisely within the Webflow platform.
Phase 4: Implementation, Optimization, Testing & AEO
Conducted full-site implementation, optimized the website for SEO and AEO (Answer Engine Optimization) to enhance discoverability through AI-driven search engines, and ensured rigorous testing to guarantee high performance and user experience.
Outcomes
Increased artwork inquiries facilitated by a streamlined contact process.
Boosted bed & breakfast bookings through enhanced online visibility and intuitive navigation.
Easy, autonomous management of complex artwork data structures via custom CMS.
Empowered client capability to independently update and manage the website content.
Interested in bringing your hospitality and art vision online? Let’s connect to explore the possibilities.
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Posted May 30, 2025
Developed a dual-purpose website for De Dorsschuur, combining an art gallery with a bed & breakfast.
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Timeline
Oct 21, 2024 - Dec 1, 2024
