Launching a Brand to Empower Community-Led Restoration
Catherine Flores
The Problem
The Ecosystem Restoration Standard needed a compelling brand and authentic stories that emphasised integrity and accountability, and would present itself as a credible certifier in the Voluntary Carbon Markets.
The Solution
Our team collaborated closely with the founders to identify their essence, target audience, competitors, differentiation and positioning. Based on this, we crafted a comprehensive brand strategy to serve as the foundation for all communications.
Identity
The logo, which sits at the heart of the new identity, evokes the “E” of "Ecosystem" and is moving in an upwards direction, representing ERS’ core value of “raising the bar”.
The three arms represent ERS’ key impact measurements: climate, biodiversity, and livelihoods, which are critical parts of the company’s efforts to restore the planet.
Identity
Most organisations visually represent themselves using the same colours—mainly blue and green—to create an obvious connection to the natural world. To truly set ERS apart, we made a conscious decision to avoid any colours representing nature. Instead we chose a black, white, and gold colour way and let compelling nature-driven imagery speak for itself. This refined palette was chosen to denote the quality of ERS' projects, which aim to set a new standard in the voluntary carbon markets.
Absolute game changer. As a young company interacting with large corporates, building credibility was absolutely key to our business. When we started the process with Brighter Future, our brand and communication made it difficult for us to be taken seriously. Fortunately, Brighter Future went deep. Really deep. They really took the time to tease out the essence of what the brand needed to become, not just what it was. The attention to detail of their team of creatives and copywriters is unlike anything I've experienced. Their work goes way beyond executing a mission. They truly care about each brand they work with. We couldn't be happier with the results. The work speaks for itself. Our brand is now an asset. — Thibault Sorret, Founder and CEO of ERS
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Posted Sep 12, 2023
A visually compelling brand identity for Ecosystem Restoration Standard (ERS), to establish a strong and credible brand image.
