Rebranding Showcase: Newform — Shaping the Future of Food
Catherine Flores
Background
Formally known as Mzansi Meat, Newform Foods was driven by a quest for innovation and global recognition, recognizing the transformative power of evolution. This insight led them from the well-known B2C model to a dynamic B2B identity.
Newform's Vision
Newform's aspirations don't end at transforming food systems. Their ultimate vision is a world where delicious, nutritious, and sustainably-produced food is available for all. As they proclaim: "Our vision? A world where sustainable and harm-free food systems deliver delicious and nutritious, cultivated food at cost parity."
Undertakings of this nature frequently present challenges, and the creative journey itself can be a rollercoaster of emotions. We persevered and successfully arrived at a finely executed creative vision.
– Tasneem Karodia, Co-founder Newform Foods
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Posted Sep 11, 2023
Branding, Pitch Deck & Web Design for Newform, a South African biotechnology company.
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