Rebranding Showcase: Newform — Shaping the Future of Food
Catherine Flores
Brand Designer
Adobe Illustrator
Adobe InDesign
Adobe XD
Background
Formally known as Mzansi Meat, Newform Foods was driven by a quest for innovation and global recognition, recognizing the transformative power of evolution. This insight led them from the well-known B2C model to a dynamic B2B identity.
Newform's Vision
Newform's aspirations don't end at transforming food systems. Their ultimate vision is a world where delicious, nutritious, and sustainably-produced food is available for all. As they proclaim: "Our vision? A world where sustainable and harm-free food systems deliver delicious and nutritious, cultivated food at cost parity."
Undertakings of this nature frequently present challenges, and the creative journey itself can be a rollercoaster of emotions. We persevered and successfully arrived at a finely executed creative vision.
– Tasneem Karodia, Co-founder Newform Foods
