Back in early 2016, I was the first 5 employees at Pawoon and was the only designer at the time. I started the journey of designing and nurturing the product from the beginning, witnessing the company's journey from 5 people to hundreds of employees within just a few years and secured the series A fund in 2017.

I led the design for the core product Point of Sale and Merchant Dashboard as well as helped the company ideate and create supplementary products like the waiter's app and e-commerce. It was a fun journey for me personally, to be able to nurture the product and see how it grows and the fact that I see my product is used by a lot of merchants when I purchase something on my local market was another happiness in itself.

When the first time I joined the company, I was served with the initial MVP product, which was not really thought of in terms of design, it works functionally however there are so many usability issues and the visual design was not in line with the company brand and values itself. So the goal when I joined the company is to completely rebrand the visual design, fixed a lot of usability issues, and improve the overall user experience to boost user growth.

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