Garage Gym Reviews is a renowned fitness and lifestyle brand who boasts an extensive online presence with over 800,000 followers across various social media platforms. They specialize in reviews and recommendations for home gym equipment, catering to fitness enthusiasts, athletes, and those looking to build their ideal workout spaces.

Despite their established authority in the fitness industry, Garage Gym Reviews had never ventured into the world of merchandise. Recognizing this potential, they hired my studio to create an entire merchandise collection from concept to execution for their audience.

We initiated the design process by conducting brainstorming sessions with the team. Together, we determined that the overarching theme for the merchandise designs would be "Home Gyms Are Better." This theme was chosen to resonate with their fitness-focused audience.

With the theme established, the GGR team jumped into discussions on how best to implement it into designs that would resonate with the audience. Considering their viewership on YouTube and their passion for fitness, we aimed to create designs that would connect with them on multiple levels.

Given their debut in the merchandise space, we had ample room to explore various design options. We decided that, for the majority of the designs (3 out of 5), it was important to maintain consistency with the sleek, modern, and minimalistic branding of Garage Gym Reviews. We also opted to introduce two playful design alongside the more brand-consistent ones. This decision was made to gauge audience preferences and better understand their tastes and interests.

Once the design directions were finalized, we commenced the design work, ensuring each design captured the essence of the theme while aligning with the brand's identity and audience preferences.

The GGR classic designs were created to match the modern style of branding for Garage Gym Reviews. Intended as staple designs, we wanted these to be available for purchase year round, ensuring consistency and familiarity for the audience. These designs are versatile able to be used on any color garment with the designs themselves able to be changed into any color combination GGR sees fit.

The GGR playful designs were crafted as experimental creations aimed at gauging audience preferences. These designs diverge from the brand's usual sleek and minimalist style, embracing a more whimsical and light-hearted approach. With elements of humor and cuteness, these designs serve as test cases to explore whether the audience resonates more with the traditional minimal branding or enjoys a playful twist.