Brand Design & Identity: Larry Bryan Live

We had the privilege of working with Larry Bryan, a motivational speaker. We were able to create a brand identity that not only aligned with Larry's vision but also deeply resonated with his message 'Dare to think Different' and the transformative power behind our mindsets.

This brand design & identity was then seamlessly integrated into the website we designed for him also (you can explore the website we developed for him at the bottom of this page).

Our primary objective in branding Larry Bryan's motivational speaking business was to encapsulate his core message of 'Dare to think Different' and the profound impact of how changing ones mindset can completely change ones life.

Through the creation of the logo, selection of fonts, brand assets, and color palettes, our goal was to visually convey the essence of his motivational philosophy, ensuring that every aspect of the branding reflected the empowering and transformative nature of his message.

This strategic branding approach aimed to resonate deeply with his target audience and effectively communicate the heart of his motivational speaking business

The mood board served as a creative roadmap, allowing us to explore various color schemes, typography choices, and visual elements. Given Larry's target audience in the corporate world, it was essential to create a logo and aesthetic that resonated with both him and his desired audience.

The color palette chosen for Larry's branding included 5 colors: white, black, royal blue, light grey, and dark grey. These colors were selected to embody professionalism, corporate appeal, and empowerment. White and black signify clarity and strength, while royal blue instills trust and stability. Light grey adds balance and neutrality, and dark grey provides depth and impact, aligning perfectly with the corporate and thought-provoking essence of Larry's motivational speaking business.

To strike the right balance of professionalism, power, and clarity, the "Satoshi" font family was singularly chosen. Its sleek, bold appearance exudes professionalism, while its clean lines and balanced proportions maintain a sense of cleanliness. This font's boldness adds an element of impact and reinforces Larry's message of empowerment, making it the perfect choice for his brand identity in corporate settings.

The thought process behind the logo we designed for Larry was deeply rooted in his core message of 'Dare to think differently' and the transformative power of mindset.

The logo features two arrows forming the shape of a person's body. These arrows symbolize a change in direction. This aspect of the design reinforces the notion that by daring to think differently, one can pivot their life in a new and positive direction.

Above the body formed by the arrows, we incorporated an eye. This eye element plays a crucial role in conveying the message that when you see things clearly and are open to thinking differently, you gain the ability to transform your entire life. It represents the clarity of vision that comes from embracing a new perspective and mindset.

We developed a set of distinctive brand assets that serve as visual extensions of Larry's core message, 'Dare to think differently.' These brand assets help reinforce his unique voice and brand identity across various platforms, including social media and marketing materials.

These brand assets not only provide visual cohesion but also serve as powerful tools to convey Larry's motivational message. When integrated into social media and marketing materials, they uniquely identify Larry's brand, ensuring that his audience & potential clients recognizes and resonates with his empowering message of daring to think differently.

In addition to crafting a comprehensive brand design and identity for Larry Bryan, we went a step further to enhance his online presence. We created custom social media templates using his brand identity design elements. These templates not only maintain visual consistency but also ensure that Larry's message and brand resonate seamlessly across all his social media platforms, making a lasting impression on his audience.

*social media templates are an additional cost that can be added into the brand design & identity package*