Brand Design & Identity (rebrand): Limo Movement

Limo Movement is a clothing brand that embodies the unique perspective of Christian music artist Jaay Verano. It revolves around the concept of 'Life In My Opinion,' symbolized by the acronym L.I.M.O, which encapsulates Jaay Verano's personal outlook on life & personal walk with God.

Our objective in rebranding this client's clothing brand was to align the logo, fonts, and color palettes with the client's evolving vision. The existing brand identity no longer reflected the clients desired visual aesthetic and direction he wanted to take his clothing brand.

Together we sought a brand identity that struck a balance between playful and streetwear fashion aesthetic.

Our goal was to create a cohesive and distinctive brand identity that resonated with the client's personality and appealed to their target audience, ensuring their brand stood out in the competitive fashion market.

Our first strategic step in shaping Limo Movement's brand identity was defining the desired target audience. We identified their ideal customer as someone who is not only passionate about streetwear culture and fashion but also shares Christian beliefs.

Step 2: Create a visual identity

These distinctive blend of interests allowed us to carve out a unique niche in the market. By targeting individuals at the intersection of streetwear and Christian culture, we aimed to create a brand that resonated deeply with its audience, fostering a sense of belonging and identity through the brands visuals.

This carefully curated color palette not only captures the essence of Limo Movement's brand identity but also provides a cohesive and versatile visual language that resonates with the target audience, helping the brand stand out and create a memorable impression in the market.

The combination of these two fonts allowed us to strike the perfect balance, capturing the multifaceted nature of streetwear fashion. It appealed to the defined target audience, from the youthful and vibrant to the modern and discerning, making Limo Movement's visual identity versatile and engaging.