LYRA Yearbook: Class of '25 Social Media Series

LYRA Modest is one of the UK’s leading and fastest-growing modest fashion brands, known for merging functionality, elegance, and modern modesty in its collections. For this project, I had the opportunity to collaborate with LYRA on their social media series LYRA Yearbook: Class of '25.

This campaign was launched to introduce the LYRA content creation team, allowing each creator to share fun facts, personal quirks, and confidently showcase their individual style, giving the audience a glimpse into the vibrant community behind the brand.

The challenge was finding the right balance between LYRA’s refined, elegant brand identity and the old school varsity style we were aiming for. We wanted to inject playful energy-like bold titles, dynamic layouts, and school-inspired touches-without veering off-brand. The visuals needed to feel fresh and expressive, but still unmistakably LYRA.

On top of that, this was a video-first project made for short form content. That meant designing graphics that worked well in motion, were legible at a glance, and wouldn’t distract from the creators themselves. Every design decision had to support both brand consistency and personality-led storytelling.

Visually, I leaned into school yearbook references-Think varsity-style typography, label tape graphics, and playful layouts, while softening them with LYRA’s elegance. I used a flexible design system that gave each creator their own space to shine, while still feeling like part of a shared visual identity.

Motion and layout were built with mobile-first in mind. I prioritised clear hierarchy, smooth transitions, and compositions that gave the LYRA girlies room to express themselves. The final designs reflect the heart of the project: individuality within unity-distinct voices held together by a cohesive, confident brand world.