The Brief: Plantiful is a revolutionary plant-based ready-meal brand committed to providing nutritious, delicious, and convenient food options for health-conscious consumers. Embracing the power of plants, its products are crafted to cater

to a diverse audience seeking a healthier lifestyle without compromising on taste or convenience.

The Creative Process: This collaborative project was completed with Maeven Studio's Art Director, Raneem Wael, who provided the brief and visual direction for the brand identity. Two aspects stood out during the briefing: the brand's vibrant and modern personality, and its target audience of health-focused Gen Z and millennial consumers. These key points were essential during the research and idea sketching process.

For the logo design, I selected the Nestor font, which has a modern yet vibrant style that aligns with the brand's personality and offers customization potential. I incorporated a leaf into the letter 'N' to give the brand a health-conscious look, appealing to the target audience.

For the brand colors, I avoided using a generic green. Instead, to reflect the brand's vibrant personality, I chose yellow and orange to communicate this idea to the target audience effectively.

Lastly, for the brand pattern, I created a vibrant design featuring different fruits and vegetables included in each meal planner. The bright colors and simple design of the pattern enhanced the packaging and billboard designs, making them more eye-catching for the brand's target audience.