The Brief: In the heart of Los Angeles, Fire Pizza ignites the taste buds with its sparkling culinary passion. Founded with a passionate commitment to making exceptional pizzas, each slice is a symphony of flavors that dance on your palate. The wood-fired ovens create a culinary masterpiece, a testament to our commitment to quality ingredients and artisanal craftsmanship.
The Creative Process: This project was a rebranding of my very first brand design. I aimed to retain the custom type concept from the initial branding but refine it to be more eye-catching. For the logomark, I incorporated an illustration of a fire, with the 'I' in Pizza serving as the torch handle. By merging these illustrations, I also integrated the shape of a rounded pizza peel, aligning well with the brand’s identity, as they use wood-fired ovens to craft their culinary creations. I experimented with the flame
illustration's size and style to adapt it to various media. For example, in the billboard advertising, I made the flame into a filled object to use as a creative background for the pizza being displayed. For the packaging design, I modified the flame illustration by enlarging the inner flame to include space for the brand name and the website, following the flame's shape.
Advertising Billboard Design
Website layout design
Delivery Backpack Design
Packaging Design
