3x Sales and Achieved 3.5x ROAS for Sustainable Fashion Brand

Managed a Google Performance Max campaign for a sustainable fashion brand, focusing on eco-conscious shoppers. Through refined audience targeting, optimized creative assets, and strategic bid adjustments, I improved click-through rates by 92% and reduced the cost per click by 47%. These changes led to a 145% increase in conversions and tripled sales, achieving a 3.5x return on ad spend (ROAS) with minimal budget changes. This project highlights my expertise in scaling e-commerce campaigns for ethical brands while maintaining cost efficiency and driving profitability.