67% Lower CPL & 3x Conversions | Plumbing Business w Google Ads

Managed and optimized Google Search Ads for a regional plumbing business, transforming an underperforming campaign into a cost-efficient lead-generation system. Achieved a 67% reduction in cost per lead (CPL) and tripled monthly conversions through strategic keyword refinement, ad copy improvements, and smart bidding strategies like Target CPA. Delivered high-quality leads while maintaining budget efficiency, showcasing expertise in driving measurable results for plumbing businesses.