32% Lower CPL & +49% Leads for HVAC Client w/ Google As

For a Central New Jersey HVAC client, I transformed their Google Search Ads campaign to drive measurable results. Facing high costs per lead and inconsistent lead quality, I implemented a targeted strategy focusing on high-intent local audiences with seasonal messaging. The result? A 32% reduction in Cost per Lead and a 49% boost in lead volume, all while maintaining a stable monthly ad spend of $3,000. Improved click-through and conversion rates led to a more efficient, cost-effective campaign that delivered high-quality leads during peak HVAC seasons.