Coconuts Organic: Content & Brand Strategy

I worked with vegan ice cream brand Coconuts Organic to develop a brand and creative strategy. The strategy centered around two key milestones for the brand: their launch at a nationwide supermarket, and the launch of their crowdfunding campaign. I was responsible for developing digital marketing and social media strategy, writing brand copy for social media and marketing content, and establishing a social media presence.

I also art directed, styled, and project-managed a brand creative shoot for social photography and video assets. We wanted to leverage the brand's homegrown, down-to-earth feel in our creative direction. The brand was founded by a Cornwall native and had strong ties to the English countryside. We honed in on a playful, casual tone of voice to bounce off the colorful branding and highlight the brand's commitment to simple, easy-to-pronounce ingredients.