Zencha is a strategic endeavor encompassing matcha packaging and social media initiatives aimed at seamlessly integrating traditional Japanese tea culture into contemporary contexts. Central to this branding endeavor was a meticulous focus on the logo's design, ensuring a minimalist aesthetic and intuitive readability. Additionally, deliberate attention was given to logo spacing, guaranteeing its proportional presentation across diverse applications.

The packaging design for both the box and canister was meticulously crafted to embody a minimalist ethos while adhering to the brand's established color palette. Furthermore, comprehensive social media post designs were developed to exemplify the brand's online presence, illustrating how content would be elegantly displayed across various platforms.