Work from Work: Spec Campaign for WeWork

Having worked remotely myself, I wanted to highlight the number one benefit of a co-working space: that it’s not your home. So I created the “Work From Work” WeWork campaign.

In a world of remote-friendly work, the concept of the campaign was to establish WeWork as a workspace that doesn't infringe on your home. Yes, working from home can be convenient, but it can also blur boundaries. WeWork upholds those boundaries, allowing customers to preserve their homes as a space of relaxation.