I played an instrumental role as the lead copywriter for the brand, working closely on developing the brand identity to differentiate it from other sustainable menstrual products and writing copy for packaging as well as user guides. The concept for EcoCup is to demystify menstrual cups by explaining its functionality and developing trust from the customer.

Using extensive market research, relatability, sustainability and inclusion were core to the brand voice. The overarching message, however, is how this product can benefit the customer and the planet by making known the negative financial, environmental and health effects of single-use period products and how EcoCup eliminated all of those. This is clearly conveyed in the tagline, "Better for you. Better for the planet. Period."