The goal in writing the website copy for the Museum of Pizza was to set it apart from the proliferation of "Instagram-style" museums and offer attendees something more meaningful—an educational, artistic, and informative immersive experience.

I carefully wrote the website copy as an invitation to embark on a culinary and cultural adventure. Each word aimed to convey the museum's commitment to providing attendees with a deeper understanding of pizza, its place in society, and its role as a form of artistic expression.

Ultimately, I wanted the copy to transform the Museum of Pizza into a place where visitors could nourish both their appetites and artistic sensibilities, forging an unforgettable experience that celebrated pizza as more than just a delicious meal—it was a slice of our shared human heritage.