The Tesla Cybertruck 3D Website Concept explores how an automotive website can move beyond static product imagery and become an interactive, cinematic experience driven entirely by scroll.

The idea was to make the Cybertruck itself the center of the website, allowing the vehicle to transform, move, and reveal different details as the user progresses through the page.

The Cybertruck model was built and prepared in Blender, creating the foundation for the real-time web experience.

It was then brought into XrollY, where the main 3D sequence was animated around the user's scroll. Instead of playing a predefined video, the animation progression is directly connected to scroll position, giving users control over the pacing of the experience.

Camera movements, product rotations, transitions, and visual reveals were orchestrated inside XrollY to transform the Cybertruck into an interactive storytelling element.

Alongside the main 3D experience, Rive was used to create interactive motion elements that complement the 3D scenes and make the interface feel more responsive.

The completed XrollY experience was then embedded into Framer, where the 3D scenes, Rive interactions, typography, and page content were brought together into one cohesive website.

This workflow demonstrates how XrollY can act as the 3D experience layer of a website while working alongside tools such as Rive and Framer.

The final concept turns a conventional automotive product page into an immersive, scroll-controlled 3D journey — while keeping the website itself flexible and independent from the 3D authoring workflow.