Ethniq Fusion brings food cultures

Ethniq Fusion brings food cultures together in one box: pizza, shawarma, suya, burgers, grills and fries on one cheerful takeaway menu. The brief was an identity as bold and generous as the food. It had to be fun for a young, delivery-first crowd and readable from across a busy street.

The idea: one box, every flavour The mascot is the brand. The Fusion Box is a takeaway carton overflowing with pizza, grilled chicken, rice and greens: many food cultures sharing one container. He winks, gives a thumbs-up and wears orange sneakers, because this food is always on the move. A zig-zag heritage band wraps the base of the box and ties the character to its roots.