Wimbledon is one of the most watched fortnights in sport and one of the most crowded for brands. Everyone wants a piece of the moment, so a logo on a hoarding does nothing. The brief was harder than visibility: connect Jaguar's PACE family (the F-PACE and E-PACE inside the experience) to the tournament in a way people would choose to spend time with, then turn that attention into app registrations.

The insight was sitting in the name. A tennis ace and a Jaguar's pace are the same idea: speed, precision, performance under pressure. Ace Pace was the serve-speed game built around it, and the live web experience was its public face for the tournament. You're welcomed to Centre Court, your serves are plotted on the court, and you're pulled onto a live leaderboard against everyone playing that day. Pace stops being a spec sheet and becomes something you feel.

The real-time layer did the heavy lifting. Highlights and the leaderboard are updated live through each day of play, so the page always has something new and a reason to check back, and that momentum feeds straight into sign-ups. Built at Journey Digital and run live for the full Wimbledon season.

I designed the live experience and built it in Webflow, with Lottie handling the animation and JavaScript wiring the real-time data in.

Attention at a live moment is thin, so scoring had to read instantly. The leaderboard led with top speed, highest score and the most recent player, timestamped to the minute, because a leaderboard that moved minutes ago is social proof and a reason to come back. The court diagram turned a raw speed number into placement and trajectory, so a score read like a real serve rather than an arcade figure. And every path on the page pointed at one action, getting the app, so the live moment kept paying off after people scrolled away.

If you've got a live moment that needs a build to support it, Webflow and I can carry it. Get in touch.