Boosting Organic Traffic for Franchise & Distribution Lawyer

Goal: Increase organic website traffic and qualified leads for Andrae Marrocco, a lawyer specializing in franchising and distribution law.

Challenge: Andrae's website wasn't effectively attracting potential clients. It lacked optimized content targeting relevant search terms and a clear value proposition for his niche legal services.

Solution: Olha implemented a comprehensive SEO (Search Engine Optimization) strategy to improve Andrae's website visibility for search terms related to franchising and distribution law. Here's a breakdown of the key steps:

• Keyword Research: Olha conducted in-depth keyword research to identify high-volume, relevant search terms that potential clients use to find franchising and distribution lawyers. This included terms like "complex franchise agreements," "franchise system M&A," "cross-border franchise transactions," and "legal advice for international franchising."
• Content Optimization: Optimized existing website content and created new content focused on the identified keywords. The content addressed the specific challenges faced by franchisors and franchisees, showcasing Andrae's expertise in solving these problems.
• Technical SEO: Performed technical SEO audits to ensure the website's structure, loading speed, and mobile-friendliness were optimized for search engines and user experience.
• Link Building: Implemented a white-hat link-building strategy to acquire high-quality backlinks from relevant legal directories, industry publications, and other credible websites. This helps search engines perceive Andrae's website as authoritative and trustworthy.

Metrics & Accomplishments: Within six months of implementing the SEO strategy, Olha achieved significant results:

• 1300% Increase in Organic Traffic: The website attracted 13 times more visitors organically compared to the previous six months. This translates to a substantial increase in potential clients reaching Andrae's website.
• 2050% Growth in Organic Keywords: The website ranked for 20 times more organic keywords related to franchising and distribution law. This means Andrae's website appeared in search results for a much wider range of relevant terms, increasing the likelihood of potential clients finding him.

These results demonstrate the effectiveness of a well-planned SEO strategy in attracting qualified leads for lawyers specializing in niche legal areas. By focusing on relevant keywords, creating valuable content, and improving website technical aspects, Andrae's website became a powerful tool for generating new business and establishing him as a leading expert in franchising and distribution law.