TOP 3 Ideas to Increase Reach with Chatbots on Instagram
Alina Belferman
Marketing Strategist
Lead Generator
Social Media Marketer
Instagram
Idea 1. Hidden Word in Stories
My favorite idea. We hide the word by letter in the Stories, explain the rules of the game at the beginning, during the day we tease like - "the first three letters are already there, have you found everything?"
After the user has collected the word and sent it to direct, the bot will give him some kind of bonus for this one. A discount on your product, a free guide or video, maybe something else 🎁
Example 👇🏻
Intro
Hidden Letters: CH, A, T
Hidden Letters: B,O,T
The word hidden in the stories was chatbot.
Scrolling back through the stories and carefully viewing each one increases the reach.
How to use Automation in this case?
After users have collected the word, they need to write a DM. In response, automation will send a gift or bonus
In this case it was a YouTube video with an expert content
Idea 2. Fortune Cookies
This is a regular post (photo or video) where you invite followers to play a game: they put + or any other symbol in the comments, and your chatbot will give them a random fortune cookie. Here's how it works 👇🏻
The more comments and activity under the post, the higher the reach
Idea 3. Giveaway
Competitive mechanics. Contest participants need to repost your post in stories and tag your account. Like this 👇🏻
Automation will see the tag, check that the user has complied with the conditions of the competition and register it among the participants on its own
The more stories with your account tag, the higher the reach.
By the way, such a chatbot is already done and available for purchase
