What you need to know about a chatbot?

Many thought that making a bot on Instagram is easy, because it is a matter of technology. Does it?

Many thought that making a bot on Instagram is easy, because it is a matter of technology. You need to join the constructor, learn how to assemble the algorithm and you're done. But the trick is that it's not. Oops.

First one is strategy. What audience will get into the funnel? How will we warm it up? How many questions will we ask, or maybe we need to make a game? What target action will the user take in the funnel? Do you need a video or pictures, or both? This is the most important thing. Nothing will work without the strategy.

Second one is technical assembly of the funnel. To make everything work like clockwork, messages are always sent at the right time, and the data is carefully stored in CRM.

And third thing is an optimization. You can’t connect a chatbot and go on vacation for a month. No, in theory, of course, it is possible and everything will work fine. But the funny thing is that the chatbot provides a ton of useful statistics, with which you can retarget all contacts from Direct, change scripts depending on user behavior, control the traffic flow to certain script branches. This is a powerful tool for creating a flow of customers and improving this indicator.

How to create a bot on Instagram?

It's very simple, write to me!