E.L.F. Mobile App UIUX Enhancement
👉 ABOUT THE PROJECT
E.L.F. set out to enhance the user experience and strengthen their brand narrative through their mobile app, aiming for consistency across all digital touchpoints. As Lead Designer, I collaborated with the Elva design team to seamlessly integrate their visual identity into the mobile platform—refreshing typography, refining visual hierarchy, and elevating imagery to align with the brand ’s modern aesthetic.
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Posted Apr 15, 2025
Enhanced E.L.F.'s mobile app UI/UX and brand narrative by integrating a cohesive visual identity across touchpoints
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