E.L.F. Mobile App UIUX Enhancement

👉 ABOUT THE PROJECT E.L.F. set out to enhance the user experience and strengthen their brand narrative through their mobile app, aiming for consistency across all digital touchpoints. As Lead Designer, I collaborated with the Elva design team to seamlessly integrate their visual identity into the mobile platform—refreshing typography, refining visual hierarchy, and elevating imagery to align with the brand’s modern aesthetic.