Caceres Brows & Skincare: Visual Brand Identity + Framer Website

Caceres Brows & Skincare is an independent studio in the heart of downtown Seattle, led by Christina Caceres — a master esthetician, known for her calming presence and expertise in skincare, waxing, and cosmetic tattooing. Her mission is to create a nurturing space where clients feel cared for, grounded, and renewed. To reflect that experience, I shaped a visual identity that feels elevated, vibrant, and softly rooted in her Hawaiian heritage. Once the brand foundation was defined, I extended it into marketing collateral — from business cards to aftercare kits — ensuring every touchpoint felt cohesive, welcoming, and easy for clients to navigate both in-studio and at home. Most recently, we brought the brand online through a custom website designed to elevate her booking experience and create a more seamless, intuitive digital journey for her growing clientele.