A poem as a trademark
Carlos Vázquez Ruckstuhl
THE CLIENT
Milenaria Collective is a brand that creates sustainable and handmade clothing loactaed in Oaxaca, MX, highlighting the country, bohemian and eclectic air.
KEYWORDS
Artisanal, countryside, bohemian, eclectic, sustainable, Mexican
THE OBJECTIVE
The project's main objective is to create a strong graphic identity highlighting the brand values, artisanal made pieces focusing mainly in handmade embroidery for the Oaxacan market.
THE SOLUTION
We designed a series of elements to be embroidered on the brand’s clothes that tells a story based on a poem written by the creative director of the brand. A tale of the natural elements and phenomena as the main actors along with flowers, smoke and colors.
"Rainwater and ground water shakes the souls and purifies them. The bronze color was trapped and with the smoke of the copal it shines again. The wind recognizes it and lifts it up to be discovered by other free souls. Seduced by the land, which inspires.”
Inspired by natural phenomenologies, Mayan and Buddhist poems; we gave bodies to the characters in this story.
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Posted Aug 27, 2024
We transformed a poem into a series of graphic elements to be embroidered on clothes to establish a trademark for a clothing brand
