Designing a music festival

Branding

THE CLIENT

Koala Karnival is an ambient music festival located in Vancouver, CA. An inner journey or psychedelic adventure (for those who are into that).

KEYWORDS_

Playfull. Koala. Ambient music. Restfulness. Introspection.

THE OBJECTIVE

The project's main objective is to create a graphic identity highlighting the core playground for your inner self, the music being the tour guide. People often leave feeling rejuvenated, like they’ve finally allowed themselves to “do nothing”.

THE SOLUTION

We designed a hand made logo highlighting the project's name. As a graphic complement, we created a series of illustrations depicting the main features of the festival The color palette is kept in purple tones and some details in contrasting colors recalling a playfull and almost childlike experience. The result is cozy, fresh yet casual brand identity.