Holistic branding for an online school
Carlos Vázquez Ruckstuhl
Logo
DEA TERRA
Branding/Illustration
THE CLIENT:
Dea Terra it’s an online naturopathy school that focuses on teaching L’art de vivre (art of living) through everyday practices, and ancient European medicine.
KEYWORDS:
Ancient, grounded, greek, elemental, natural, health.
THE OBJECTIVE:
The project's main objective is to create a graphic identity highlighting the brand as an space to share knowledge and inspiration in order to experience a simple, committed art of living, rooted in the earth and anchored in the issues of our time.
THE SOLUTION:
We designed a series of elements inspired by the beauty of nature and ancient practices and knowledge. We took inspiration from the classical European civilizations, mainly the Greeks. We wanted to engage and inspire ourselves to rethink our ways of inhabiting the earth so that love and life can continue to shape our lives.
Secondary icons
Stationary
Color palette
Social media
Logo for a podcast
Icon system
Application on merch
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Posted Nov 5, 2024
We designed a series of elements inspired by the beauty of nature and ancient practices and knowledge, inspired of the classical European civilizations.
