Branding

THE CLIENT

O de Sol is a design and production studio located in Oaxaca, MX. Offering a line of practical products and basic furniture for the home.

KEYWORDS

Practical, simple, natural, sincere, modest

THE OBJECTIVE

The project's main objective is to create a graphic identity highlighting the technical aspects of practical products and basic furniture for the home, made of technically developed artisanal pieces and also accessible industrial materials from the Oaxacan market.

THE SOLUTION

We designed a san serif logo highlighting the project's name. As a graphic complement, we created an abstraction ot the sun referencing the bolt heads used in industrial fixures. The color palette is a combination of blue hues, industrial oranges and earth tones recalling industrial design and its materials. The result is a clear and natural yet technical brand identity.