For this challenge, I chose

For this challenge, I chose Zed & Co., a local lifestyle brand with a distinctive identity that combines specialty coffee, home products, and curated everyday essentials.

Instead of creating a completely new brand experience, I focused on delivering a meaningful digital glow-up that respects the existing identity while improving usability and adding business value through AI and automation.

Key Improvements

AI-powered shopping assistant

Stock alert email automation

WhatsApp customer support

Wishlist functionality

Improved product discovery

Smarter product recommendations

Enhanced mobile experience

Refined newsletter flow

This project was designed to demonstrate how thoughtful UX, AI, and automation can improve customer experience while helping a real business grow. Project link Before: Zed & Co :https://zednco.com/

Project link After: zed and co-glow-up : https://zed-and-co-glow-up.base44.app/