Transforming a Travel Website for Enhanced Sales Growth.
Karina Dang
Project Overview:
I collaborated with AwareWilderness, an Indian Travel Company to redesign their website and promote their new campaign targeting young adults on Instagram who are looking for unique, adventurous, and relaxing experiences in Himachal Pradesh.
Challenge:
To design a compelling website that will capture users attention and drive them to book a trip with us.
Objectives:
Visually Captivating: Create a visually stunning landing page that evokes the beauty, adventure, and tranquility of offbeat Himachal destinations.
Targeted Content: Craft concise and engaging copy that speaks directly to the interests and desires of young adult travellers.
Clear Call to Action: Guide users towards booking a trip by incorporating prominent and persuasive call-to-action buttons/links.
User-Friendly Experience: Ensure the landing page is easy to navigate and optimized for mobile viewing.
Social Media Integration: Include features that encourage social sharing and engagement on Instagram.
Scope:
3 pages including landing page
1 week of duration
Design Approach:
Understanding the brand, its vision and requirements
UX Audit of Old Website
Brainstorming Design Strategy
Wire-framing
UI Design
Proposed Design:
UX Audit of Old Website
Brainstorming Design Strategy:
Wireframing:
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Posted Sep 21, 2024
Revamped AwareWilderness's website by undertaking UX and UI Design carefully with the purpose of increasing sales from the website.
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