Engaging Landing Page for the Children's Digital Safety Web App
Karina Dang
Project Overview:
I collaborated with Care, a web app focused on children's digital safety, to design a landing page promoting their new product. The target audience includes parents, designers, developers, and researchers dedicated to creating safe digital environments for kids.
Challenge:
To design an engaging landing page that introduces the new product and encourages users to explore and adopt it.
Objectives:
Visually Engaging: Create a landing page that effectively communicates the importance of digital safety while being visually appealing to a professional audience.
Targeted Content: Develop clear, concise copy that speaks directly to the concerns and needs of parents and digital professionals.
Lead Generation: Incorporate prominent call-to-action buttons and forms to convert visitors into leads.
User-Friendly Experience: Ensure the landing page is easy to navigate and fully optimized for mobile use.
Product Introduction: Provide clear details about the web app's key features and its unique approach to digital safety.
Scope:
3 landing page design
1-week duration
Design Approach:
Understanding the brand, product, and target users
Brainstorming design strategy
Wireframing
UI Design and prototyping
Proposed design:
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Posted Sep 21, 2024
I ensured that the landing page effectively introduced the new product to the users by creating an engaging experience, driving awareness and generate leads.
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