Extra Card | Credit for Gen Z [Content Writing & Copywriting]

🚀 Introduction to Extra Debit Card:

Meet Extra, the debit card that's not just a piece of plastic; it's a secret weapon for building credit on everyday purchases while earning fantastic rewards.

📝 Crafting the Narrative:

In my role as a content writer for Extra, I took on the mission of demystifying the complexities of credit-building for Gen Z. Through SEO-optimized blogs, I dissected the intricacies of credit scores, explaining them in a language that resonated with our target audience. The content wasn't just informative; it was a guide, a friend helping them navigate the sometimes confusing waters of personal finance.

🎯 Strategic Ads for Impact:

Ads weren't just about selling a product; they were about selling a financial revolution. Each ad strategically placed in social media feeds served as a mini-lesson in financial literacy. From explaining the benefits of credit building to showcasing the fantastic rewards waiting on the other side, every ad was a step toward a financially savvy Gen Z.

🌐 Social Media Engagement:

Our social media presence wasn't just about posting updates; it was about fostering a community. We engaged in conversations about credit-building challenges, shared success stories, and celebrated financial milestones. The language was relatable, the tone conversational, and the content, a mix of education and entertainment.