Pudgy Penguins | Web3 to IRL [Newsletter Strategy & Copywriting]

Meet Pudgy Penguins: a Web3-born brand that products content, merchandise, toys, and digital collectibles.

In navigating the digital landscape, the Pudgy Penguins NFTs initially found resonance among the discerning adults immersed in the intricacies of crypto and NFTs. However, as the narrative evolved, a strategic shift was imperative. My task was to recalibrate the storytelling to engage a broader spectrum, including parents, children, and young adults, without losing the essence that enchanted our core NFT audience.

In the digital realm, I took charge with responsive Google Search Ads, ensuring seamless connections between our audience and the enchanting world of Pudgy Penguins. Across Facebook and Instagram.

Our journey extends beyond the digital with a strategic partnership featuring Walmart. I created the copy for a captivating landing page and ad copy, inviting our audience to purchase collectibles in-store.

Community engagement is key. I helped strategize the newsletter flows with the marketing team and completed all the copy and framework of the newsletters.