Must Company was building Must Break, an AI-powered real-time translator designed to remove language barriers in meetings, group chats, and everyday conversation with native support for Korean and English speakers, noise cancellation, and a Slack integration. They needed a landing page that could do two jobs at once: explain a genuinely technical product in plain language, and make an early-stage app feel like a polished, fundable product from the first scroll.

The page had to launch a waitlist, showcase the product's core mechanics (real-time translation, non-native accent support, noise cancelling, automatic language detection), and set up a roadmap section teasing upcoming features — all while staying lightweight and fast on Webflow.

I built the site from scratch in Webflow, working from Figma designs and translating them into a fully responsive, componentized layout:

Feature-first structure. Rather than a single hero-and-features page, I broke the product into distinct sections. Real-Time Translator, Non-Native Speaker Support, Noise Cancelling, Powerful UX, Slack Support — each with its own visual treatment so a fairly abstract "AI translation" product felt concrete and demonstrable.

Custom interactions with GSAP. Webflow's native interactions weren't enough to hit the level of polish the product needed, so I layered in GSAP for scroll-based reveals and motion on key sections, keeping the page feeling premium without bloating load times.

Custom interactions with Webflow's native animation tools. Scroll-based reveals and motion on key sections were built entirely with Webflow interactions, keeping the page feeling premium without adding external animation libraries or bloating load times.

Multilingual-ready UI. Since the product itself serves users across multiple languages, I built the interface with language toggling in mind, matching the product's own value proposition in the site's own UI.

Performance-conscious asset handling. Heavy visual sections (product screenshots, animated GIFs demonstrating the "waiting" state, custom SVG banners) were optimized and lazy-loaded so the page stayed fast despite a visually rich design.