Client: G & G Autobody Industry: Automotive / Collision Repair

Location: Surrey, BC, Canada

Platform: Webflow

My role: Web Designer & Developer (Webflow customization, content, local SEO)

G & G Autobody has spent 15+ years building a reputation as one of Surrey's trusted, ICBC-approved collision and auto body repair shops. But their online presence didn't reflect that experience — they needed a website that felt as credible and established as the shop itself, one that could clearly communicate their full range of services (ICBC claims, collision repair, dent removal, frame straightening, auto painting, and more), build trust with new customers, and make it easy for people to book an estimate.

The goal wasn't to build from a blank canvas — it was to take a solid design foundation and turn it into a site that felt genuinely G & G's own: accurate to their services, written in their voice, optimized for local search, and ready to convert visitors into booked appointments.

I customized a Webflow template into a fully branded, service-specific site for G & G, focusing on four areas:

Content & Copywriting: Rewrote the site's messaging from the ground up — homepage, About Us, service pages, and FAQs — replacing generic template copy with content specific to G & G's actual services and 15+ years of experience in Surrey. Each core service (ICBC claims, collision repair, body repair, bumper repair, frame straightening, aluminum repairs, dent repairs, auto painting, auto glass repair, and hail damage repair) was written up clearly so customers know exactly what the shop handles.

Branding & Visual Design: Adapted the template's color palette, logo placement, and visual hierarchy to match G & G's brand identity, so the site feels like a natural extension of the shop rather than an off-the-shelf template.

Layout & Section Customization: Restructured and customized key sections beyond the template defaults — including the service process walkthrough (from booking an assessment through pickup), the "Why Choose Us" section, and the contact/location area — to better match how G & G's customers actually move through the repair process.

Local SEO Setup: Built out individual, keyword-specific pages for each service (e.g., dedicated pages for ICBC claims, collision repair, bumper repair) rather than lumping everything onto one page, and optimized meta titles, descriptions, and on-page content for Surrey-area search visibility — helping the shop show up when local customers search for collision repair or ICBC claims support.

The finished site gives G & G Autobody a professional, trustworthy web presence that matches the quality of their in-shop service — clear service breakdowns, an easy path to booking an estimate, prominent contact and location info, and a structure built to support local SEO growth over time.