The Big Pizza

Channelle Nelly

Growth Marketer
Marketing Strategist
TikTok Creator
CapCut
TikTok

About The Big Pizza

Committed to offering superior stone-baked pizzas with an authentic Italian flair, Big Pizza embarked on a culinary journey around the world. This pursuit led them to discover and source the finest ingredients, taste countless varieties of pizzas, consult with renowned experts, and thereafter, meticulously craft their distinctive pizza concept.
Their steadfast vision is centered around providing the most exceptional pizzas on the market. They prioritize delectable flavor, supreme quality ingredients, and value for money, ensuring their customers always receive the best.
The Big Pizza
The Big Pizza

TikTok Account Growth 🚀

My role was pivotal in crafting content focused on the discussions of the target demographic, employing a thorough analysis of trending hashtags. This approach ensured maximized visibility and promoted a sense of community among the followers. This strategy was seamlessly woven into their content blueprint, merging trendy topics, original videos, and clever utilization of TikTok's tools to effectively interact with their customers and broader audience.
By conducting a thorough audience analysis, I was able to pinpoint their audience's preferences and the kind of content they are most inclined to engage with. Big Pizza built a rapport with their TikTok followers by creating content tailored to their requests and fostering interactive communication. This bond was further reinforced through a better understanding of their customers' in-store behaviors.

The Process 🔁

Comprehensive TikTok Profile Review
In-depth Insights Discovery and Market Research
Competitor Breakdown and Analysis
Identification of Target Audience and their Interests
Development of a Customised TikTok Strategy
Formulation of a Strategic Content Plan
Trend Anticipation and Forecasting
Creation of a Consistent Content Schedule
Regular Bi-Weekly TikTok Video Shoots
Video Editing
Crafting of Engaging Captions
Optimal Hashtag Utilisation
Scheduling Posts for Maximum Impact
Boosting Engagement Rates
Monthly Performance Analytics and Reports
Regular Strategy Reworking and Optimization

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