Heavenly Desserts

Channelle Nelly

Growth Marketer
Marketing Strategist
TikTok Creator
CapCut
TikTok

About Heavenly Desserts 🤍

Since 2008, Heavenly Desserts have provided the very finest in delectable sweet treats. We continue to be an innovator and trendsetter in the world of luxury desserts, ensuring that we always offer our customers an exciting experience that tastes of innovation and l’art de vivre.They 48 stores currently
Heavenly Desserts
Heavenly Desserts

TikTok Account Growth 🚀

I had the pleasure of working with Heavenly Desserts to boost their brand visibility on their TikTok channel. In just five months, our collaborative TikTok Account Growth strategy helped them garner an impressive following of 93,000. We understood the diverse interests within the dessert community and capitalized on that by targeting various sub-niches and creating content tailored to each. This approach not only increased viewer engagement but also promoted community building.
Our content strategy was multi-dimensional, incorporating trending topics, original video content, and TikTok's tools to foster effective communication with their audience. The goal wasn't simply to grow a follower count, but to nurture a community of dessert enthusiasts and loyal customers throughout the UK.
Beyond just creating community-requested content, we also actively engaged with other dessert shops, cafes, and brands. This engagement strategy further expanded brand awareness within the larger dessert community.
Understanding their customers was a crucial aspect of our strategy. Insights gathered from in-store interactions helped us understand their needs and preferences, enabling us to build a loyal customer base. The Heavenly Desserts community is not just about a shared love for sweet treats; it's a reflection of a customer-focused approach and strategic content creation.

The Process 🔄

Comprehensive TikTok Profile Review
In-depth Insights Discovery and Market Research
Competitor Breakdown and Analysis
Identification of Target Audience and their Interests
Development of a Customised TikTok Strategy
Formulation of a Strategic Content Plan
Trend Anticipation and Forecasting
Creation of a Consistent Content Schedule
Regular Bi-Weekly TikTok Video Shoots
Video Editing
Crafting of Engaging Captions
Optimal Hashtag Utilisation
Scheduling Posts for Maximum Impact
Boosting Engagement Rates
Monthly Performance Analytics and Reports
Regular Strategy Reworking and Optimization

💫

Click link above to access Heavenly Desserts TikTok Account Growth results.
Partner With Channelle
View Services

More Projects by Channelle